Top 5 Beauty Retail Apps in Hungary: Q2 2023 Performance

In the second quarter of 2023, the top beauty retail applications in Hungary demonstrated distinct trends in terms of downloads and active users. Here, we break down the performance of the leading apps based on Sensor Tower data.

Notino: profumi e cosmetici experienced fluctuating weekly downloads throughout the quarter, starting with 5.4K in late March and peaking at 6.5K in mid-April. The app saw a notable dip in May, with downloads reaching a low of 1.2K in mid-May before recovering to 3.4K by mid-June. Weekly active users also showed a varied trend, starting at 12.5K and peaking at 14.3K in early April before dipping to around 7.9K in mid-May and ending the quarter at 9.6K.

Douglas Parfüméria had consistent yet moderate weekly downloads, with a peak of 2.2K in mid-April and early June. The app's downloads fluctuated, with notable lows of around 500 in early April and mid-June.

Lush Fresh Handmade Cosmetics maintained a steady download rate, starting with 256 weekly downloads in late March and peaking at 283 in mid-April. The app saw slight fluctuations but remained relatively stable, ending the quarter with 199 downloads. Weekly active users followed a similar pattern, starting at 209 and showing minor fluctuations, ending the quarter at 193.

Marionnaud had a varied download trend, starting with 66 downloads in late March and peaking at 347 in mid-April. The app saw fluctuations throughout the quarter, with another significant peak at 311 downloads in early May and ending with 191 downloads in late June.

CHARLOTTE TILBURY exhibited a mixed performance in weekly downloads, starting the quarter with minimal downloads but peaking at 188 in late June. The app's active users also showed an upward trend, starting at 57 in early June and reaching 168 by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.